I am excited to be DemGen’s ‘Expert of the Month’ for June! I love this initiative, as DemGen’s product is…people! And their skills of course, but this is a great way to showcase the people that help your business grow. Virtually!
As I pondered, (or percolated as we say here at DemGen) the term ‘expert’, I began to consider what actually makes someone an expert. Many would say you are considered an expert in your field if you are quoted by the media, or interviewed on your knowledge of a particular subject.
We have all watched a news program with an ‘expert’ weighing in on the discussion. Some would argue it is the number of years you spent at school studying that particular subject, resulting in additional letters at the end of your professional name. But I think the reality is, these days ANYONE can become an expert on anything at almost any stage of their life….and I think that’s pretty cool!
We help a number of experts; in fact that is one of our specialties! I have had the privilege of getting to know several, all with a different message to share or skill to coach or teach. My knowledge of their expertise is through our conversations or by reviewing their website and reading testimonials….or perhaps even by their success. We are raving fans of Brendon Burchard who coaches people on how to be experts. Amazing really, an expert on being an expert in your field.
So…what kind of expert am I? Well, my title is the Director of Growth Operations here at DemGen. I have worked in sales for many years. I went to school for marketing and sales; have taken many courses since, spent many hours studying different methods and techniques (from other experts) to improve my sales skills and effectively contribute to my team both intellectually and emotionally. But I am also a mom, a daughter, a girlfriend, a sister, a friend and I work hard at excelling at all of those as well.
Maybe my greatest expertise is just being me. And that feels pretty darn good.
What kind of expert are you?
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