As the countdown begins at Norad for the Santa tracker, small business owners start to look ahead to the new year while also taking a look back to see how they can improve on their relations with their customers.

In pagan times, the house gnomes that were the original Santa’s modern day elves, were courteous and helpful to good people but treated those they didn’t like and others who had been rude to them quite badly. What if we were to treat our customers in a similar way?

Now take a look at the elf list below from World of Christmas and imagine similar positions in companies worldwide:

1. Alabaster Snowball – Administrator of the Naughty & Nice list.
2. Bushy Evergreen – Inventor of the magic toy-making machine.
3. Pepper Mintstix – Guardian of the secret of where Father Christmas’s village is located.
4. Shinny Upatree – The oldest friend of Santa and the co-founder of the secret village in Lapland.
5. Sugarplum Mary – Head of the Sweet Treats, she is also known as Mary Christmas. She is an assistant to Mrs Claus and helps her in the kitchen.
6. Wunhorse Openslae – Designer of Father Christmas’s sleigh and responsible for its maintenance. He also looks after the reindeer and it is believed that his reindeer reach speeds faster than Christmas tree lights.

Which elf would you be?

We at DemGen would like to wish everyone a wonderful Christmas and a happy and prosperous New Year. We will be back with our blog in 2011!

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