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Archive for February, 2016

Taking Control of Your Business and Life

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Wednesday, February 24th, 2016

which pathTaking Control of Your Business and Life

You’ve built your perfect business, it was challenging and at the onset, chaotic. You are in control of so many things and at the same time, your thoughts about where you are headed from here are constantly in your thoughts. It’s a lot easier when you keep in mind several necessary things that will help you stay focused and on track.

Relax and get busier. While the two may not sound like they belong together, what works for one person doesn’t necessarily work for another. Concentrating fully on one task in particular, completing it and getting it out of your way keeps business worries at bay. At the same time, if you tend to be the type that gets anxious and/or nervous, if demands have you stressed to the point where you can’t concentrate, relaxation is probably the best choice. Give yourself a holiday, even if only for one day.

Don’t pay attention to the opinions of others. Always think about where the opinion came from. Most business owners know when they are doing their best. Listen to others who have experience in your field but don’t feel you have to take into consideration the comments of those who probably have no idea what is in your best interest. Seek knowledge from those who have it and learn to navigate around any pitfalls that could arise from the negative messages of others. You didn’t get where you are by not thinking for yourself.

Keep your originality. Though imitation is a form of flattery, when it’s your business that’s involved, being different and being the best at what you’re doing is more important. Take some time to discover which options are available to you that can make your product or service stand out from the rest. After awhile, most items available at all businesses resemble those that are sold elsewhere. The most famous businesses didn’t become that way by becoming carbon copies of all of the others that were out there. Being afraid to take big steps in your business is normal. If there’s something you’re not sure of or don’t have knowledge of, consider outsourcing certain tasks to a virtual team with experience.

Ignore the small stuff. Business owners tend to worry away at the smallest things that in the long run will have absolutely no effect on their business. If you are one of these, take note of what is it that is bothering you and put it away until later. You aren’t looking for perfection, you are looking at the big picture and what will work best for both you and your customers. In the same vein, if it has already happened, then it’s over. Once again, acknowledge it and if you have made a mistake, ensure that it doesn’t happen again. Sometimes you just have to be able to let things go.

Don’t limit yourself. Most of the time when we think we can’t do something, it isn’t that we can’t do it, it’s more likely that we just can’t believe we could ever climb that high. Putting boundaries on your business will slow your growth and keep you from expanding even more than you already have. Listen to that inner voice that tells you what you really can accomplish.

An important part of managing any business means keeping in mind that knowledge means power. A business owner who is not learning about new technology or business practices becomes stagnant. But more importantly, it means learning about yourself and the way you think. Learning to trust yourself is the most important step you need to take, ahead of all of the others.

Do not go where the path may lead, go instead where there is no path and leave a trail.” -Ralph Waldo Emerson

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of buttontobeans

Categories : Business Experts, Productivity, Sales, Small Business, Success, Work/Life Balance
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How to Improve Your Client List

Posted by: admin | Comments Comments Off on How to Improve Your Client List
Wednesday, February 17th, 2016

new clients

As beginners, most entrepreneurs take on all the clients they can attract, not thinking about anything other than bringing in immediate income, but once their business is grown, they need to learn that not everyone is the best match for them. They need to spend more time learning how to attract clients that have the same mind set as they do. Matching mind sets result in greater success for both you and your client.

But how exactly do you do this? Start with your website and advertising materials. Everything on both of these should reflect your personality and way of working, your beliefs and how your business does its best work for potential clients. This will avoid attracting less than ideal clients that can cause problems for you and are never happy, regardless of how you work together.

Your ideal clients should be those who are focused on the same outcome as you are and the steps taken to get there. They are seeking great value with a fantastic outcome and realize that is what your business provides. They have a healthy respect for both your time and efforts and are results oriented. Their way of working matches yours, both in ideals and energy output.

You need to know what personality type would work perfectly with you and which qualities you are looking for. Looking at your competition and what they offer is vital to this process as you could be vying with many others for the same type of client and pricing will make a difference at some point, as well as quality.

Look closely at your business and that will help you figure out which clients you would like to work with. If you were them, what would you be looking for? Establish a reputation for that type of business in order to draw more clientele that is compatible with you and the way you work, what you offer and how you offer it.

First point of emphasis is that you are comfortable with those clients you choose. If it doesn’t feel right, then move on and look for others. The longer you are in business, the easier it will be for you to recognize those who will work best with you and that you will be happy working with.

Realizing that not everyone will be a good match for your business and continuing to look for a great fit in a client will help your business grow larger, not only because of results but because of word of mouth. Businesses will be attracted to you because of your success in working the way you do.

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of pkemarcom

 

Categories : Business Experts, Marketing, Sales, Small Business, Success
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Are Your Decisions Having a Positive Impact?

Posted by: admin | Comments Comments Off on Are Your Decisions Having a Positive Impact?
Wednesday, February 10th, 2016

positive

Small businesses owners know that they need to spend time on crisis planning and risk management. The ability to make decisions wisely will affect the outcome of both of these in a positive way. This means that you are able to deal with unplanned events, from small problems to outright catastrophes.

Preventing problems relies on your being able to recognize a negative decision when you make one. Adding up the pros and cons of decisions you make can help with your perception of where you went wrong, when you decided to do one thing rather than the other. Looking back, once a decision has been made and the outcome was negative, it shows you where you took the wrong path and your reasons for choosing it.

Most negative decisions come from not realizing that underlying problems exist and that certain issues should have been considered. Most of the time, small business owners become excited over an idea and rush into opportunities without fully exploring the downside of their decision. An example of this would be expanding your business into a geographical market that already has what you have to offer and at a competitive or lower price. While this may not necessarily have a negative impact on your business, once the action has been put in place to continue with the decision, you may see that there were other options that would have been better choices.

Any major decisions within your business will be time consuming, so look closely at your objectives and realize you may have to give up something to get what you really want. Always have an alternative plan in place so you have something to fall back on if what you considered a positive decision turns into a negative one. Going back on a decision you made because it isn’t working out is difficult because it gives you a sense of failure, even if you haven’t failed. However, it does give you a lesson in decision making.

How do you ensure that the majority of your decisions are positive instead of negative? Start with information gathering and learn to dig through your information to find what will pertain especially to you and your business. The more experience you have with this, the easier it will be. Some people have a natural born ability to make decisions while others tend to respond emotionally rather than rationally. If that sounds like you, realize that emotional factors come into play because you are so attached to your business personally. Putting things in perspective will mean looking at it from an outsiders point of view.

Dealing with major changes in your business and responding accordingly is a learned ability and as you gain more experience and your business grows, the positive decisions will far outweigh the negative ones.

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of gustavovampre

 

Categories : Productivity, Small Business, Success
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What Makes Your Business Different?

Posted by: admin | Comments Comments Off on What Makes Your Business Different?
Wednesday, February 3rd, 2016

not the sameInnovation

Innovation helps your business stand out, and long term entrepreneurs tend to keep up with the trends. It helps their name become known in your industry as the one to go to when customers are looking for the latest and best in services, technology and products. When you are looking for a way to improve your business and make it stand out, remember that people love anything that solves their problems. Become their problem solver by adding additional features to your original offers.

Style

Your own sense of style can bring attention to your business and attract new customers who may not even be aware that they need what you have to offer. Unique advertising can be one way of standing out. Try using a by-line that’s interesting and memorable. It will give you the opportunity to grab the attention of new customers and have them remember you. Let your business showcase your personal style. Focus on making your products more aesthetically pleasing and have your services reflect your good taste.

Image

The image your customers have of you, personally, affects the way they see your business. Customers will always prefer a business owner whose products they can count on. They know if there is a problem, they can contact you immediately and not have any delays with replacements or repairs. This makes your business synonymous with quality, which, in the long run, makes it easier for you to ask higher prices than your competition. A service program in conjunction with your products is also welcomed by your customers.

Service

Successful entrepreneurs have long realized that in order to become the best they have to give the best. By utilizing virtual assistants they know that they are working with people who are able to speak professionally with the public, react appropriately and deal with any imaginable issue that could arise. They know how to use the telephone, email etiquette is stressed and they have in-depth knowledge on all of your business offers. They make things easier for your customers to buy from you and act as consultants for your business. They realize that they are the first point of contact for most of your customers and the reputation of your business relies on them.

Each business is as unique as the person who owns it and if you think of your business as an extension of yourself and your way of living, you can come up with ideas that will also be attractive to your customers. Think of it this way; if you find that there is something in the marketplace that is difficult to purchase and you need it, then the likelihood is that there are many others in the same position as you.

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of fineartamerica

 

Categories : Marketing, Small Business
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