Successful momentum in any part of your life depends on your mindset. It relies on your ability to not replicate former actions but choose to do things differently. The result is based on learning from your mistakes and deciding to do things in a new way so your business can continue to grow and reach its potential.
Learn to look at your product from your customer’s perspective. Knowing your customers will help this immensely but you are trying to extend your business reach, so this is the time to look at every aspect of how your product could be what people need. See what else is out there. Many of us live in our own little bubble and don’t take the time to really look around to see what’s available that could be our competition.
Have you updated your website and marketing products lately? Email marketing, social media and other advertising methods should all be looked at closely every six months. What can you add to your information that will draw in new customers and what is out there that isn’t needed? If you are seeking to expand your age demographics, what is it about your services that could appeal to a broader audience? Many niche business owners don’t realize that their products can be appealing to a wide group of ages with just a little tweaking. Don’t forget to be visual. Your customers like to see pictures of what you offer.
Sometimes, to get your business moving again, going international is the answer. While this can come with its own group of concerns, such as various taxes, it can also be the answer to a flagging business and a business owner’s growing lack of interest in their products. Most of the world’s consumers now live outside of North America and neglecting to take your market to where it’s needed is one of the worst faults of small business owners everywhere. Again, there will be obstacles to overcome, such as language barriers but the difference it can make for your business is worth it.
Timing the growth of your business is important. There comes a time when your business may outgrow you and once you reach that stage, you’ll need help. If maintaining a one person business is important to you, this is where you’ll have to make the big decisions. Take on an assistant and continue with the growth you worked so hard for or scale back/maintain the status quo.
Either way, you have to realize your own potential, whether it be as a small business, run just by you or a slightly larger small business, that lets you take advantage of all of the available opportunities. Trust your instincts, realize the possibilities for your own personal growth and give yourself the gift of reaching your highest potential.
© Chris Draper, DemGen Inc. 2015
image courtesy of islandmix