As the countdown begins at Norad for the Santa tracker, small business owners start to look ahead to the new year while also taking a look back to see how they can improve on their relations with their customers.

In pagan times, the house gnomes that were the original Santa’s modern day elves, were courteous and helpful to good people but treated those they didn’t like and others who had been rude to them quite badly. What if we were to treat our customers in a similar way?

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