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Archive for Business Tools

What’s With the Interest in Pinterest for Business?

Posted by: admin | Comments (1)
Thursday, July 5th, 2012

If you’re looking for the newest and fastest growing social media site, Pinterest is a unique way to grow your business and reach the goals you’ve set for yourself.

Pinterest has approximately five million users, many of them women and is growing rapidly day by day. It is an easy and key way to build relationships with others by using high quality “pins” and commenting on other’s pins.

Though Pinterest focuses on businesses which are image oriented, taking your non-visual business to the next level and finding images that relate to it can be a challenge worth looking into. Think packages and images that relate to them, giving the price of each. Ask for your customer’s ideas on your present services and what they would like to see your company offering in the future.

Know what your customers are looking for as Pinterest is also lifestyle oriented. Create boards that will be appealing to those who use your products instead of just pinning images of them or with a non-visual brand, your services. Post news and tips which will be of interest to your customers.

Organizing your pins and pages into categories will attract more views. Your Pinterest page should tell the story of your business, how it came to be and how it’s growing. Make the personality of your business stand out, in other words, make it “pinteresting”!

Pinterest can also be connectd to your Facebook and Twitter accounts. As with Facebook or Twitter, you can like and or follow as well as repin. Become a part of the community and don’t forget to check out your competition’s page to see what they are doing.

Optimize your website for Pinterest by adding images to all of your posts and then share them on Pinterest. Your Pinterest page has its own RSS feed so don’t forget to use it on Facebook and LinkedIn. Pinterest has a live feed and is also well suited to contests and lists. Make a pinboard showing the growth of your company and where you want it to be in the future.

Involve your customers and keep your eye on the newest trends. Take a look around and see which boards your customers are interested in. It can give you ideas for new services and products. If your business is predominately service oriented, add tutorials to help others understand your brand and learn about you. Share your knowledge.

Create brand interest by using boards that show you are an expert at what you do. Adding photos of your customers is another way to show how your services are used. Tell your client’s stories with images. Pinterest can be very effective as an online marketing tool for your business. The ability to use visual images with text makes it more interesting to your customers. Have fun with it!

Start a board on Pinterest and share with us at DemGen. What will you do when you reach your business growth goal? Think big!

Chris Draper

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© 2012 DemGen All Rights Reserved.

image courtesy of pinterest blog

 

Categories : Business Tools, Social Media
Comments (1)

Emotional Energy: A Strategic Business Investment

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Tuesday, May 22nd, 2012

Many great business leaders have inexhaustible stamina and perseverance. Purposely managing daily energy and tension patterns is essential to being alert, paying attention to projects or people and positively influencing creative collaboration. When you feel tense-energy and tense-tiredness, your priorities and abilities become cloudy and unreliable.

Calm-energy and calm-tiredness clarify and enhance your emotional intelligence. Those feelings infuse you with the best combination of productivity, healthy vitality, and creativity. The more calmness and energy you have, and the less tension and fatigue, the greater your motivation.

Knowing this about energy and tension patterns, it’s good to ask yourself in advance of a strategic interaction, “Do I have the optimum energy and emotional flexibility to engage in this dialogue or task no matter what difficulties I encounter?”

There will be times when you will answer, “No,” to that question, and those are the times you can consciously enhance (invest in) your energy to ‘get in the zone’ for optimum performance. When you increase your energy and alertness, you process the insights and information you receive more accurately, creatively, and constructively than when you are tense and tired. And the first step is becoming aware of your current condition in any moment.

Then what?

Rewire your emotional energy matrix!

Workplace energy affects how you think and feel, interact and create. Here are some suggested ways to raise that energy and optimize performance. Think about how you use each strategy now and what you can do to use it more effectively. Think creatively!

 

  • Have an open mind about what ‘work’ should look like.
  • Foster new ideas and creative collaborations.
  • Facilitate individual management of distractions and interruptions.
  • Create readily accessible interaction areas where people freely connect.
  • Cultivate genuine interest, creative involvement and new opportunities.
  • Every 20-30 minutes, take a conscious break of at least 10-60 seconds.
  • Take short, periodic work breaks, adding up to at least 15% of work time.
  • Get frequent, short, physical activity breaks, particularly after meals.
  • Eat small, nutrient-rich meals 5-6 times per day, and drink lots of water.
  • Boost energy and diffuse tension with laughter and good humor.
  • Adjust lighting, ergonomics, music and colors for health and productivity.
  • Get plenty of deep sleep – most of us need more than we get.
  • Set a leadership example by doing these things and others that raise energy.

Optimizing emotional energy is a business investment with built-in rewards!

© 2012 DemGen  All Rights Reserved.

Categories : Business Tools, Small Business
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Programs to Help Entrepreneur Efficiency

Posted by: admin | Comments Comments Off on Programs to Help Entrepreneur Efficiency
Thursday, May 10th, 2012

Hi, my name is Kimberley, and I am DemGen’s Expert of the Month for May.

One of the major benefits that DemGen offers its entrepreneur clients is efficiency.  Not only do we offer     support in categories such as marketing, administration, lead generation and social media for example, along with everything we manage for you, our experts always prioritize creating systems and processes that make the most of your money and time.

Today, I wanted to share with you some of the best programs I have come across that I use both personally & professionally.

Here are some of the newest, and most impressive software programs I’ve been using recently.

Most of them are either free, or at least offer a free trial period to test out before you buy.  And these days, most of these companies no longer operate on the “annual contract” model, they tend to be pay-as-you-go, which is great for testing and measuring without fear of any contracts.

Skype 

In their words:  ” * Free Skype-to-Skype video and voice calls * Free instant messaging * Connect with your Facebook friends”

In my words:   This a fantastic program that I use in both my business and personal life.  The general platform is free, I use it mainly for instant text messaging, but and it allows you to make computer-to-computer free phone calls between Skype users.  It also allows you to leave voicemail messages for a person if they are unavailable.  There are various add-on’s you can purchase, including the ability to make calls to non-Skype users for a very low cost, depending on where you might be calling.  I purchased an annual package for North American for under $15.00.  You can’t beat that!!

 

Dropbox  

In their words:  What is Dropbox? “Your life’s work, wherever you are.” Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere. This means that any file you save to your Dropbox will automatically save to all your computers, phones and even the Dropbox website. Dropbox also makes it super easy to share with others, whether you’re a student or professional, parent or grandparent. Even if you accidentally spill a latte on your laptop, have no fear! You can relax knowing that Dropbox always has you covered, and none of your stuff will ever be lost.

In my words:  A fantastic program that allows you to store precious files & pictures in “the cloud”.  This frees up space on your computer and gives you piece of mind should anything happen with your computer’s hard-drive.  The free category gives you a generous size of storage, with the option to purchase more space.  I use it for everything, as my family is attempting to move towards being as paperless as possible.

 

Grasshopper  

In their words:  Sound like a Fortune 500 Company.  Grasshopper lets you run your business using cell phones!

Toll free or local number – local or national presence

Unlimited extensions – for departments & employees

Call forwarding to mobile phones – work from anywhere

Voicemails via email – play online or on cell phone

Manage online or by phone – no hardware to purchase

New Feature! – 855 Toll Free Numbers

Starting at $9.95 a month

In my words:  A great program, with so many features available.  The main way that I use this program at the moment is for converting paper into PDF files, by faxing them to my grasshopper number.  Grasshopper can be programmed to accept faxes, convert them to PDF’s and email them back to any email address you specify.  Voicemails can also be converted to text messages and emailed to you.  Any virtual business can use Grasshopper to create a fully-functional telephone and voice-mail system, giving the impression of an actual office with staff.

 

Xobni  

In their words:  Put a face to every email. Xobni automatically creates your address book from your email, phone call and SMS history. Each Xobni Contact in your new address book includes the person’s photo, contact info, title, company and updates from LinkedIn, Facebook etc. as well as all the emails and attachments exchanged.

In my words: I own a Windows computer (I use both Outlook and GMail), an iPhone and an Android Galaxy tablet.  This program can be downloaded on all 3 devices, bringing all of your contacts together in one place, along with any previous emails / conversations relevant to the person.  Free trial version available.

 

Evernote

In their words:  Remember Everything.  1) Capture Anything.  Save your ideas, things you like, things you hear, and things you see. 2) Access anywhere.  Evernote works with nearly every computer, phone, or mobile device out there.  3) Find things fast, search by keyword, tag and even printed or handwritten text inside images.

In my words: This is an amazing program that I absolutely adore.  It comes with a web-clipper you install on your dashboard, simply press it and it takes a copy of the webpage and stores it inside Evernote for later review.  There is a similar plug-in for your email programs, and once installed it will show as an option when forwarding messages… you can simply send it to Evernote to safely keep for you.  Write yourself message and simply send it to Evernote.  It’s FREE, and there is an Evernote for Dummies book to walk you through every feature and all possible uses.  And, it’s all in the “cloud”.

 

Mint  

In their words:  Your financial life, all in one place. Mint pulls all your financial accounts into one place. Set a budget, track your goals and do more with your money, for free! Makes your life easier. At Mint, we believe money is for living. So we make everything simple and streamlined. Sign up takes less than five minutes. Then Mint automatically pulls all your financial information into one place, so you can finally get the entire picture.

In my words:  A fantastic program that I have on all of my devices.  In an instant I can see my entire financial picture, including up the minute credit card balances, bank accounts and more.  It’s has smart programming that can advise you of areas you can cut unnecessary spending, graphs showing where you are spending your money, and alerts such as “ATM fee charged”.  Check it out, it’s FREE.

(Another similar program, (but not quite as robust as Mint), is PageOnce, (www.pageonce.com), which I would also recommend as very good).

 

Join me 

In their words:  Instant screen sharing. Instant Aha! Get everybody on the same page, when they’re not in the same room, instantly. Review documents and designs. Train staff. Demo products or just show off. join.me is a ridiculously simple screen sharing tool for meetings on the fly.

In my words:  There is a free trial of this program.  With join.me, you generate a code and share it with others so they can instantly share your screen.  It is so much easier to do a live demo of something you want to explain – what a time-saver!

I hope you found something in here that might make your life even more efficient and productive!!

Have a great week everyone!

Kimberley

© 2012 DemGen  All Rights Reserved.

Categories : Business Tools, Entrepreneurial Lifestyle, Entrepreneurial News/Stories
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Evolving Your Essential EQ

Posted by: admin | Comments Comments Off on Evolving Your Essential EQ
Wednesday, March 28th, 2012

Emotions are your informers and your responses to everything important that happens to you. They motivate, empower, and inspire you to innovate and create, giving you greater and faster access to profitability and success. Emotions are essential to the activation of ethical values and the ability to build trusting and profitable business relationships. That is why emotional intelligence, or EQ, is so valuable to individuals and organizations. DemGen is currently building the team EQ by working our way through reading material and weekly exercises.

Emotions are a continually flowing energy source that affects every aspect of life. Growing your EQ shifts the form of this energy and changes your experience of work, life, and relationships with others. While it’s true that excessive emotion can disrupt reasoning and analysis, it’s also true that lack of emotion can be even more damaging to a person’s career or to an organization. We often do ‘more of the same only harder’ when we encounter adversity; in most situations this does not serve us well. EQ development gives you the tools to respond differently with intuitive, creative wisdom, passionate insights, and purpose-directed choices.

You can systematically apply and develop more EQ in your personal life and your work. Growing in emotional literacy builds personal confidence and competence through practical intuition, emotional honesty, integrity, and energy. Developing emotional fitness grows your authentic presence, trust, resilience, renewal, and use of constructive discontent. Emotional depth enhances your unique potential and purpose; inspires commitment, accountability, and conscience; deepens integrity and increases your influence. The skills of emotional alchemy increase your intuitive flow, reflective time-shifting ability, sensing of opportunities, and your strategic creation of the future.

Group intelligence depends on EQ to be the collaborative and creative cement to a collective IQ. It is prized and cultivated by the world’s top enterprises and undervalued by most others. Effective teams solve problems and seize opportunities by building trust and rapport, sharing talents and opinions, and giving constructive and supportive commentary. High EQ networks of individuals are able to create immediate breakthroughs that can be critical to success!

Categories : Business Tools
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