Inbound marketing is the opposite of outbound marketing. (Go figure!?) That means focusing on providing valuable content to attract new customers, instead of buying attention with traditional advertising.
As we’ve been discussing, your prospective clients are more educated than ever and are hungry for useful information. Like you, they are also inundated with advertising all day. It’s everywhere to the point it all becomes a blur…
The best way to get and keep the spotlight is to truly provide value. Yep, it’s really that simple.
There are many ways you can share your business’ value:
- Start a blog to share your unique experience and expertise
- Create an ebook with tips or training
- Compile a whitepaper with industry statistics and insights
- Shoot an instructional video or webinar
Questions to ask yourself are: What is the greatest value I provide for my clients? What unique skills and expertise benefit my clients the most? What information do my current clients need?
It should really be called ‘organic marketing’ instead of inbound marketing, because if you plant the right seeds, they will grow into healthy plants, as will your relationship with potential clients.
Think of content creation like an audition with your prospective customers. You need to make a great first impression. A great headshot and ‘look’ are important, but even more important is your performance. You wont get cast in the leading role if you don’t prove you’ve got ‘it’ from the start.
So, go ahead and get inspired to build your brand’s awareness through sharing your knowledge and experience! Consider the needs of your audience and start satisfying them. They will thank you for it and remember down the line when they’re ready to buy.
