dancerBusiness owners tend to worry over whether they are putting their best efforts into their businesses and whether those efforts are actually making any difference. Should they be doing things differently, trying something else? Should they be paying more attention to what other business owners are doing, maybe taking the same path?

Improve on what you already do.

When it comes to competition, this is not a race with other businesses. Your main competitor should be yourself. Instead of focusing on your weaknesses and trying to fix them, take advantage of your strengths and what you do best. Building your business around your strong points will ensure that whatever you do will be done from a position of quality and knowledge, not one of self-doubt.

Finish what you start.

Try not to second guess yourself. Changing your plans or direction halfway through a project or business improvement, worrying that maybe this is not the way you should be heading, can cause you to doubt any of your decisions. Whatever you have started on, at some point you thought it was a good or maybe even a great idea. Why not see where it takes you? You may be surprised at the outcome and could end up expanding your business in a way that gives you a whole new way of looking at your niche.

Invest in your talents and skills.

What are you really good at? How does this fit in with your business and are there ways you can learn more, ways that you can expand what you already do well, that will benefit your business in the future? Successful business owners know that their business is only as good as the talents and time they invest in it. Setting aside time to improve on skills is one of the best business investments they make.

Being your best at what you do, whether it is in your business or a hobby (that could possibly lead to a business!) is what leads to satisfaction in whatever you undertake. Appreciate what stands out in other businesses, learn from them and apply it to yourself. To pursue your personal best in your business is all about the efforts you’re willing to put in to improve yourself.


© Chris Draper, DemGen Inc 2013

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