imagesTweak your product or service. Innovation can help your business stand out, especially if you are able to keep up with the trends. It helps your name become known in your industry as the one to go to when customers are looking for the latest. When you are looking for a way to improve your business and make it stand out, remember that people love anything that solves their problems. Become their problem solver by adding additional features to your original offers.

Be different. In a great way, not in a way that causes your customers to look at you with raised eyebrows as they run out the door. Unique advertising can be one way of standing out. Try using a by-line that’s interesting and memorable. It will give you the opportunity to grab the attention of new customers and have them remember you. Let your business showcase your personal style. Focus on making your products more aesthetically pleasing and have your services reflect your good taste.

Make reliability your image. Customers prefer a business owner whose products they can count on. They know if there is a problem, they can contact you immediately and not have any delays with replacements or repairs. This makes your business synonymous with quality, which will in the long run make it easier for you to ask higher prices than your competition. A service program in conjunction with your products is also a good idea.

Your customer service is the best. Your employees are trained in how to speak with the public, react appropriately and deal with any imaginable issue that could arise. They know how to use the telephone, email etiquette is stressed and they have in-depth knowledge on all of your business offers. They make things easier for your customers to buy from you and act as consultants for your business. They realize that they are the first point of contact for most of your customers and the reputation of your business relies on them.

All in all, there are many ways you can make your business stand out from the rest. Each business is unique and if you think of your business as an extension of yourself and your way of living, you can come up with ideas that will also be attractive to your customers.

© Chris Draper, DemGen Inc. 2014