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Author Archive

How to Cope With Drastic Business Changes

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Wednesday, March 23rd, 2016

images2Life is fluid because of change. Adapting to the results of change comes from practice and a strong faith in your abilities.

Changes in your business are similar to life changes and in order to make it through them well, it’s necessary to concentrate more closely on not just the final results of the changes and how they affect your business but also on the steps taken within the business to alleviate the worst outcomes.

Businesses today are different from those in the past and constant upheavals seem to have become an everyday thing. Whether in a large company or in a smaller business run by one person, businesses are no longer static. Instead of feeling like a victim of the times and worrying about how the changes will affect you, it’s better to keep your reactions under control. This gives you more of a sense of control over where your business is heading. While there are outside circumstances that you can’t do anything about, the small day to day things in your business are always under your control and being objective about these will help you when everything seems to be changing at once.

With the turnover in business strategies, marketing techniques, new products and updated services that are occurring now, always being prepared is good advice. Rather than expecting your business to continue with the same employees, services, customers, etc., notice the small signs that tell you when things need to be updated. Many business owners refuse to look reality in the face and don’t realize until too late that by not accepting change, they have put their businesses in jeopardy.

Look at all of the possible outcomes. When extreme events happen within your business, listing all of the best and worst things that could happen because of it helps you to prepare a strategy for anything on your list. Bringing in any outside resources you may need, seeking advice from others who have made it through similar processes and deciding what is a priority will help you cope with emotions that may be running wild, exhaustion from stress and worries over your future.

Keep in mind that not all modifications that you need to make will be long term, in particular the more drastic alterations. Sometimes, due to the current business climate, challenges will arise that are completely unexpected, especially financial ones. Unfamiliar challenges need to be addressed immediately, even if only with a stop gap measure that is put in place for a short period of time, until you learn more about what you are dealing with.

Remember, that whatever changes are taking place, people and their concerns have priority over things, previous processes and your personal feelings that arise from emotional attachment to the way your business has been up until this time. Taking care of difficult and critical issues is something you will need to learn to have to deal with as a business owner. Communicating with everyone involved and keeping the lines of communication open will help all those who are affected to make it through whatever business challenge you are facing and better prepare you for any future changes.

Chris Draper © Copyright 2016 All rights reserved.

 

Categories : Small Business
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Are Your Business Practises Admirable or Unethical?

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Tuesday, March 15th, 2016

ethics

Unethical business practices can run the gamut from behaviour that is damaging to the business, the business owners and their customers, all the way to what is considered borderline illegal. What may look like a bad decision on one business owner’s part can turn out to violate the unwritten code of fair practises.

A good example would be Wal-Mart’s long standing practise of making those companies who provide their products dependent upon them. They do this by forcing them to charge extremely low prices or find another outlet for their sales.

Dishonesty is one of the most common types of unethical behaviour we come across in business. False advertising is seen quite often in order to draw in customers, boost sales and profitability. Business owners and their employees take credit for the work of others and huge corporations are responsible for faulty items and machinery that quite often damage our environment and can lead to serious accidents that affect a large part of the nearby population.

On a smaller scale, many businesses provide terrible customer service or none at all, fail to live up to their promises and treat people in a manner that while not illegal, is still not worthy of a business owner.

On the other hand, for the majority of business owners, integrity is everything. They have gained the trust of their customers and do whatever they can to maintain good business practices. Their employees and co-workers are treated with courtesy and their financial dealings are honest.

Many businesses have a code of ethics in place or a code of conduct which outlines the responsibilities and guidelines for all those who are connected with the business. A good example is Kraft, which has a code of ethical behaviour with only 10 rules, but they manage to cover the most important values to guide their employee’s actions. Loyalty, honesty and value figure largely in their code.

The key components of the majority of business ethics emphasize:

Values which involve all day to day dealings.
Personal responsibility with information regarding legal and moral consequences if the code is violated.
Principles of all types including environmental and operational.

There are many other components which make up the whole of what are called business ethics and they are very similar to what we consider ethical in our daily lives. A business is only as profitable as its least ethical employee or member and standards of behaviour count just as much in business as they do in everyday life. Surrounding yourself with ethical employees is the same as spending your personal life with honest, trustworthy people. It makes your company one which can be trusted and also one which customers like to do business with.

Chris Draper © Copyright 2016 All rights reserved.

 

Categories : Business Experts, Small Business
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5 Precepts for Entrepreneurs

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Wednesday, March 9th, 2016

5 precepts

Precept: a general rule intended to regulate behaviour or thought.

Your actions will have a corresponding reaction.

For each decision and action that you make as a business owner, especially those that propel your business forward, your competitors will react. Much like a chess game, strategic moves that result in your business jumping to the forefront in your niche, will result in a likewise counter move from those who compete with you.

Expecting perfection is self defeating.

The more you strive for perfection in your business, the less happy you may be with your progress. Have you ever noticed the business owner who refuses to bring out a new product until everything is just right? Their advertising and marketing, messages they would like to post on social media, their website – all of it must look just right, be the right color, have perfect wording, come across a certain way – all in the name of perfection. In the meantime, your competitors have already moved ahead with the same or similar services and products and are now the leaders in your market.

Even when you fail, there is a lesson to be learned.

Without failure, there would be no risks. By taking risks, entrepreneurs innovate and this is how some of our greatest companies have come to exist. With risk, there is also the chance of failure and this is the way you learn what needs to be improved, what should be changed and how not to be complacent. Failure doesn’t necessarily mean that your product has bombed or your services are unneeded. It can mean that your marketing campaign wasn’t quite right or that you are a little ahead of your time. It gives you a chance to stop and think…and improve.

Plans are made to be changed.

No one likes change. Though many say they thrive on it and apparently it is good for us, it still doesn’t go over well, especially with your customers. Marketing change as improvement has long been one way many large companies have managed resistance in their customers. Changing your plans doesn’t mean you slow down or become less productive. It means you have a better idea and want to move forward with it.

Measure success through your own eyes, not through the eyes of others.

If this is your first business, you know how far you’ve come. You know what you have learned since striking out on our own and though you may not know why everything is going well, over time you’ll learn that also! Don’t let others tell you how well you’re doing unless those others are your customers. You’ll know which of your actions have created the most welcome responses from them, as all of your actions will have a corresponding reaction!

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of emaze

 

 

Categories : Business Tools, Entrepreneurial Lifestyle, Marketing, Productivity, Small Business, Success
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Business Etiquette – Does it Matter?

Posted by: admin | Comments Comments Off on Business Etiquette – Does it Matter?
Wednesday, March 2nd, 2016

bad etiquetteThough society has in general become more casual and we don’t tend to follow the strict manners and protocol of previous generations, etiquette is extremely important to your small business. Your customers notice it and talk about it with others. It can often make the difference between a good business and a great business.

Many small business owners make the mistake of not adhering to certain rules, which even in our technological era, are still expected. If they have employees, the employees are not trained to speak or deal with customers properly over the telephone and know even less about how to deal with clients in person.

When greeting customers, it is expected that you will shake hands and listen when you are introduced. Remembering your customer’s names and greeting them by name shows you care about them and their business. People tend to be flattered if you remember them, especially when they have only met you once. If they have called you and left a message, always reply as quickly as you can and the same goes for business email.

One of the most noticeable and unprofessional examples of bad manners, is to use the expressions “no problem” or “uh huh”. It’s “you’re welcome”, “please” and “thank you”. These are necessities and so is answering the phone with the name of the business. When you are running a business, service is expected as it is your job. Be careful of your language. Drop the slang and of course, leave the swearing elsewhere. Your customers are paying attention and expect you to act like a business professional.

Another example of unprofessional behaviour is to accept cellphone calls or texts while in conversation or meetings with others. Turn the phone off unless the call is so important that you can’t risk missing it, in which case it’s best dealt with before important meetings.

When dealing with international customers and those of different cultures, make sure you are aware of their customs. It is easy to insult a customer when their business behaviour is much different than that of the country you live in. Be aware and be considerate.

Be honest and don’t cheat. This involves all members of the business community, social media and your customers. People like to deal with businesses that are direct and honest in their dealings. Any dishonesty in your company will quickly be picked up on and you will lose customers.

Lastly, treat others as you would like to be treated. Customers want to deal with you as a person and not just a business entity. Building a rapport with them and learning about them while following proper business etiquette can mean a lot for your business. It does matter.

Chris Draper © Copyright 2016 All rights reserved.

Image courtesy of marketmyclients

Categories : Business Experts, Customer Service, Small Business
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Taking Control of Your Business and Life

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Wednesday, February 24th, 2016

which pathTaking Control of Your Business and Life

You’ve built your perfect business, it was challenging and at the onset, chaotic. You are in control of so many things and at the same time, your thoughts about where you are headed from here are constantly in your thoughts. It’s a lot easier when you keep in mind several necessary things that will help you stay focused and on track.

Relax and get busier. While the two may not sound like they belong together, what works for one person doesn’t necessarily work for another. Concentrating fully on one task in particular, completing it and getting it out of your way keeps business worries at bay. At the same time, if you tend to be the type that gets anxious and/or nervous, if demands have you stressed to the point where you can’t concentrate, relaxation is probably the best choice. Give yourself a holiday, even if only for one day.

Don’t pay attention to the opinions of others. Always think about where the opinion came from. Most business owners know when they are doing their best. Listen to others who have experience in your field but don’t feel you have to take into consideration the comments of those who probably have no idea what is in your best interest. Seek knowledge from those who have it and learn to navigate around any pitfalls that could arise from the negative messages of others. You didn’t get where you are by not thinking for yourself.

Keep your originality. Though imitation is a form of flattery, when it’s your business that’s involved, being different and being the best at what you’re doing is more important. Take some time to discover which options are available to you that can make your product or service stand out from the rest. After awhile, most items available at all businesses resemble those that are sold elsewhere. The most famous businesses didn’t become that way by becoming carbon copies of all of the others that were out there. Being afraid to take big steps in your business is normal. If there’s something you’re not sure of or don’t have knowledge of, consider outsourcing certain tasks to a virtual team with experience.

Ignore the small stuff. Business owners tend to worry away at the smallest things that in the long run will have absolutely no effect on their business. If you are one of these, take note of what is it that is bothering you and put it away until later. You aren’t looking for perfection, you are looking at the big picture and what will work best for both you and your customers. In the same vein, if it has already happened, then it’s over. Once again, acknowledge it and if you have made a mistake, ensure that it doesn’t happen again. Sometimes you just have to be able to let things go.

Don’t limit yourself. Most of the time when we think we can’t do something, it isn’t that we can’t do it, it’s more likely that we just can’t believe we could ever climb that high. Putting boundaries on your business will slow your growth and keep you from expanding even more than you already have. Listen to that inner voice that tells you what you really can accomplish.

An important part of managing any business means keeping in mind that knowledge means power. A business owner who is not learning about new technology or business practices becomes stagnant. But more importantly, it means learning about yourself and the way you think. Learning to trust yourself is the most important step you need to take, ahead of all of the others.

Do not go where the path may lead, go instead where there is no path and leave a trail.” -Ralph Waldo Emerson

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of buttontobeans

Categories : Business Experts, Productivity, Sales, Small Business, Success, Work/Life Balance
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How to Improve Your Client List

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Wednesday, February 17th, 2016

new clients

As beginners, most entrepreneurs take on all the clients they can attract, not thinking about anything other than bringing in immediate income, but once their business is grown, they need to learn that not everyone is the best match for them. They need to spend more time learning how to attract clients that have the same mind set as they do. Matching mind sets result in greater success for both you and your client.

But how exactly do you do this? Start with your website and advertising materials. Everything on both of these should reflect your personality and way of working, your beliefs and how your business does its best work for potential clients. This will avoid attracting less than ideal clients that can cause problems for you and are never happy, regardless of how you work together.

Your ideal clients should be those who are focused on the same outcome as you are and the steps taken to get there. They are seeking great value with a fantastic outcome and realize that is what your business provides. They have a healthy respect for both your time and efforts and are results oriented. Their way of working matches yours, both in ideals and energy output.

You need to know what personality type would work perfectly with you and which qualities you are looking for. Looking at your competition and what they offer is vital to this process as you could be vying with many others for the same type of client and pricing will make a difference at some point, as well as quality.

Look closely at your business and that will help you figure out which clients you would like to work with. If you were them, what would you be looking for? Establish a reputation for that type of business in order to draw more clientele that is compatible with you and the way you work, what you offer and how you offer it.

First point of emphasis is that you are comfortable with those clients you choose. If it doesn’t feel right, then move on and look for others. The longer you are in business, the easier it will be for you to recognize those who will work best with you and that you will be happy working with.

Realizing that not everyone will be a good match for your business and continuing to look for a great fit in a client will help your business grow larger, not only because of results but because of word of mouth. Businesses will be attracted to you because of your success in working the way you do.

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of pkemarcom

 

Categories : Business Experts, Marketing, Sales, Small Business, Success
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Are Your Decisions Having a Positive Impact?

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Wednesday, February 10th, 2016

positive

Small businesses owners know that they need to spend time on crisis planning and risk management. The ability to make decisions wisely will affect the outcome of both of these in a positive way. This means that you are able to deal with unplanned events, from small problems to outright catastrophes.

Preventing problems relies on your being able to recognize a negative decision when you make one. Adding up the pros and cons of decisions you make can help with your perception of where you went wrong, when you decided to do one thing rather than the other. Looking back, once a decision has been made and the outcome was negative, it shows you where you took the wrong path and your reasons for choosing it.

Most negative decisions come from not realizing that underlying problems exist and that certain issues should have been considered. Most of the time, small business owners become excited over an idea and rush into opportunities without fully exploring the downside of their decision. An example of this would be expanding your business into a geographical market that already has what you have to offer and at a competitive or lower price. While this may not necessarily have a negative impact on your business, once the action has been put in place to continue with the decision, you may see that there were other options that would have been better choices.

Any major decisions within your business will be time consuming, so look closely at your objectives and realize you may have to give up something to get what you really want. Always have an alternative plan in place so you have something to fall back on if what you considered a positive decision turns into a negative one. Going back on a decision you made because it isn’t working out is difficult because it gives you a sense of failure, even if you haven’t failed. However, it does give you a lesson in decision making.

How do you ensure that the majority of your decisions are positive instead of negative? Start with information gathering and learn to dig through your information to find what will pertain especially to you and your business. The more experience you have with this, the easier it will be. Some people have a natural born ability to make decisions while others tend to respond emotionally rather than rationally. If that sounds like you, realize that emotional factors come into play because you are so attached to your business personally. Putting things in perspective will mean looking at it from an outsiders point of view.

Dealing with major changes in your business and responding accordingly is a learned ability and as you gain more experience and your business grows, the positive decisions will far outweigh the negative ones.

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of gustavovampre

 

Categories : Productivity, Small Business, Success
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What Makes Your Business Different?

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Wednesday, February 3rd, 2016

not the sameInnovation

Innovation helps your business stand out, and long term entrepreneurs tend to keep up with the trends. It helps their name become known in your industry as the one to go to when customers are looking for the latest and best in services, technology and products. When you are looking for a way to improve your business and make it stand out, remember that people love anything that solves their problems. Become their problem solver by adding additional features to your original offers.

Style

Your own sense of style can bring attention to your business and attract new customers who may not even be aware that they need what you have to offer. Unique advertising can be one way of standing out. Try using a by-line that’s interesting and memorable. It will give you the opportunity to grab the attention of new customers and have them remember you. Let your business showcase your personal style. Focus on making your products more aesthetically pleasing and have your services reflect your good taste.

Image

The image your customers have of you, personally, affects the way they see your business. Customers will always prefer a business owner whose products they can count on. They know if there is a problem, they can contact you immediately and not have any delays with replacements or repairs. This makes your business synonymous with quality, which, in the long run, makes it easier for you to ask higher prices than your competition. A service program in conjunction with your products is also welcomed by your customers.

Service

Successful entrepreneurs have long realized that in order to become the best they have to give the best. By utilizing virtual assistants they know that they are working with people who are able to speak professionally with the public, react appropriately and deal with any imaginable issue that could arise. They know how to use the telephone, email etiquette is stressed and they have in-depth knowledge on all of your business offers. They make things easier for your customers to buy from you and act as consultants for your business. They realize that they are the first point of contact for most of your customers and the reputation of your business relies on them.

Each business is as unique as the person who owns it and if you think of your business as an extension of yourself and your way of living, you can come up with ideas that will also be attractive to your customers. Think of it this way; if you find that there is something in the marketplace that is difficult to purchase and you need it, then the likelihood is that there are many others in the same position as you.

Chris Draper © Copyright 2016 All rights reserved.

image courtesy of fineartamerica

 

Categories : Marketing, Small Business
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How Did Successful Entrepreneurs Get That Way?

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Tuesday, January 26th, 2016

succeeding

The very successful: they seem to look different and carry themselves in a way the rest of us just can’t quite pull off. We look at them, wondering what is it they have that we don’t and they come up in our conversations frequently. What is it that they do differently?

They have the ability to handle their emotions and stay calm. Self-possessed is probably the best way to describe them. The successful, including those in business, rate high in emotional intelligence. Their self worth comes from what they think of themselves. They don’t allow themselves to react in a negative way to what other people think of their actions. They are able to filter out the judgements of those who may be envious of their success and rely on their own business sense while they push toward accomplishing their goals.

They learned to put frustrations in their place. Successful people know that not every day will be perfect. They’ve been in business long enough to know that “this too shall pass” and are able to keep going even when it gets tough. They aren’t bothered by the minute details and tiny risks that are part of running their business and keeping it on a steady path. Planning is a huge part of their life but they don’t let their goals and things they must do, run every minute of their day. Sometimes it’s best to step away from the essentials and take a chance.

The successful don’t allow themselves be controlled by the uncontrollable. Outside circumstances may not be perfect but successful people know that not only is perfection a facade but it is boring. Allowing your imperfections to show as a business owner but not in your business practices makes you more human and approachable to your customers and they appreciate being able to meet with you on an equal level.

They have learned to say no. As difficult as it is, you can’t say yes to everyone and everything. Prioritize your business and personal commitments and say yes to only the most important. Those who are successful know how important relaxation and time away from their business is to their general welfare. It’s what makes them succeed in their business and at the same time, enjoy their personal time.

They don’t make excuses and they always take responsibility for their actions. Successful people know that you have to be mature and take ownership for the outcome of your business. Making excuses is not an option. Failing can sometimes be part of a business venture and opportunities don’t always work out the way we wish they would.

Those who succeed realize that the most important things in life are a combination of work and play, business and family, knowledge and learning. Their lives and their businesses reflect this and they’ve learned that the road to success has to be enjoyed to be worth it.

Chris Draper © Copyright 2016 All rights reserved.

Categories : Small Business, Success
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When Others Don’t Understand Your Lifestyle: The Entrepreneur

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Wednesday, January 20th, 2016

entrepreneurIt seems your friends and everyone around you work the 9-5 shift. Or the 10-5 shift and so on. Your work hours vary. The days you work vary. You may be up with the birds or going to bed as the sun comes up. You work virtually. You are an entrepreneur. The main differences?

Breaking the self confidence barrier. You spent months going over the pros and cons of starting a business and here you are several years later with excellent inter-personal skills and a new found ability to speak with just about anyone on a number of topics. This led you to new business associates and new found friendships.

You’re never bored as work is actually enjoyable. One of the top reasons listed for job unhappiness is not the job itself but the other employees at the place of employment. As an entrepreneur you are the boss. If you wish to take on a virtual assistant, that will be up to you but in the meantime you are doing what you do best, while improving your skills and creating your perfect business.

Being able to use your skills for their intended reason. Rather than being overlooked at a job, regardless of your talents, you now have expanded on your previous knowledge and have become somewhat of an expert in the technology that you always wanted to learn more about. Your online skills have improved to the point that you are now the one that others go to for advice.

You are the CEO. For the control freaks out there, being the master is what it’s all about. If you want to work ridiculous hours or a ridiculous amount of hours, it’s up to you. Total freedom in your method of getting things done is all that matters, because, after all, who knows how to build their own business better than you? Your ideas are now at the forefront.

Time off. Nothing feels better than being able to reward yourself after days of hard work, with well earned days or even weeks off. The luxury of arranging your work and holiday schedule is worth all of that effort you put into building a successful business.

Retirement. What’s that? Knowing that you won’t have to quit working at some certain date in the foreseeable future gives you a second and even third lease on life. Having the option to continue working at what you love to do and enjoying the income that comes with it is a luxury that you can afford.

Chris Draper © Copyright 2016 All rights reserved.

 

Categories : Small Business
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