• Home
  • About Us
    • What We Do
    • Why DemGen
    • FAQ
  • Services
    • Business Development
    • Service List
  • Testimonials
  • Case Studies
  • Resources
  • Blog
  • Contact Us

Author Archive

Putting Boundaries on Your Business Costs

Posted by: admin | Comments Comments Off on Putting Boundaries on Your Business Costs
Thursday, November 5th, 2015

costsHow do I keep expenses under control in an increasingly expensive business world? This is a common question among small business owners and one which they don’t necessarily ask aloud but is always in the back of their minds.

If you notice your business has stopped growing, then you’ve lost control of the spending boundaries for at least one aspect of your business. Start by renewing your focus on controlling costs at all levels.

Look at renewable contracts with your clients. Multi-year contracts may not be to your advantage. Real time costs are not always taken into consideration and at the time of the original contract you and your client have no idea of which costs will rise in the years ahead during the duration of the contract.

If you carry an inventory, keep in mind that this costs you more. Never keep more stock than you will sell within a short period of time. Even better, don’t carry an inventory at all and purchase only from suppliers when items are needed. Plan ahead for any changes in your market, or products and services you wish to change or improve upon. Compare your costs and expenses with other similar businesses of the same size in your market area.

Never forget to seek out lower prices from your suppliers and to raise your prices as necessary. Raising your prices will not mean you lose customers if the prices are reasonable. Look into anything, especially technology, that will improve delivery of your services. Clients expect the best when it involves completing tasks for them. They like to see creative and innovative ways of getting things done.

Learn accounting. There is no better way to keep track of your costs than to understand them in the first place.

Focusing on the over all cost of your business will show you where you need to rein in costs and where you can spend a little more. Your goal should be to come out ahead while still supplying high quality services and products.

© Chris Draper, DemGen Inc. 2015

 

Categories : Business Experts, Small Business
Comments Comments Off on Putting Boundaries on Your Business Costs

When Your Business Becomes a Numbers Game

Posted by: admin | Comments Comments Off on When Your Business Becomes a Numbers Game
Wednesday, October 28th, 2015

numbers gameNumbers game: the use or manipulation of statistics or figures, especially in support of an argument.

Whether it is financing, sales or clients, your business is based on numbers. Some are more important than others. But when you start to spend most of your time juggling those numbers, you’re in trouble.

A small business that grows exponentially, in other words in proportion, is the best way to keep your business on track without having to worry too much about any of the numbers. Those of us who have been in business for some time, made sure that once our financing was in place, we started with a small number of clients. We made sure to satisfy those client’s needs and wishes in order to bring in the sales we needed. From there we slowly grew our business.

But what happens when you don’t handle your business in an organized way and your numbers begin to skew too much one way or the other?

This is when you look at your business and ask yourself if you are still concentrating on your customers or if you have started to think too much about making money. Focusing on your customers always leads to the best results in your business, which means success financially. Running your business as a numbers game translates to a business without values or ethics.

A good example of a business running more for profit than to satisfy their customers, is currently JCPenny. At the moment, under the reform of their current CEO Ron Johnson, JCPenny no longer offers discounts, among other detrimental changes. Because of this, their stock has dropped over 40% and sales have dropped almost as much. The numbers game is not working for them.

At the other end of the scale is the Ritz-Carlton, where customers mean everything. They plan ahead for everything, including long wait times, where a waiter will show up with an entree, appetizer or drink to keep you satisfied while you wait to order. While this is just one example of the Ritz’s exemplary customer service, this is also how a customer focused business works. Make your customers happy and you won’t have to worry about the financial end of things.

Remind yourself, if you see your business losing its balance, that it’s your customers who count. Regain your focus on them and you will start to see your business moving in the right direction again.

© Chris Draper, DemGen Inc. 2015

image courtesy of juleskalpauli

Categories : Customer Service, Marketing, Sales, Small Business
Comments Comments Off on When Your Business Becomes a Numbers Game

Some Surprising Facts About Entrepreneurs

Posted by: admin | Comments Comments Off on Some Surprising Facts About Entrepreneurs
Wednesday, October 21st, 2015

entrepreneursThe average entrepreneur is 40 years old when they start their business. People over 55 are twice as likely as people under 35 to begin a high-growth business.

Older entrepreneurs usually have more business experience and are more willing to take risks. Many people choose entrepreneurship after honing our skills in a particular profession first, and based on their expertise.

The majority of entrepreneurs we see now have already worked all their lives or been part of a hugely successful company. They’ve retired, tried the travelling and leisure for a few years only to find out it wasn’t for them. They needed to be doing something. They’re bored and miss being involved in a business.

To most “gray” entrepreneurs, age is not a factor or a detriment to their working. They are active, both physically and mentally, tend to look younger than their years and have no problem taking on new challenges. Actually, they welcome it and will be the first to tell you that challenges are part of a well led life. They know that they might not necessarily succeed and don’t expect everything to go right because after a certain age, you learn that mistakes are made and failures happen.

With the present economy, we look more to small business and entrepreneurs to help with available jobs and though we tend to think they are younger and focus on programmes for younger entrepreneurs, the majority are actually older and more experienced workers. They are more efficient for they have learned how they do their best work and the risks they take also differ from those who are younger.

Many older entrepreneurs are turning a hobby into a business. If they have a retirement fund, they’ll apply what they have saved into their start up and use the business to carry them through their retirement. Sound risky? Maybe, but to them it’s worth it to be doing something they love, rather than passing the time in boredom and feeling useless.

Entrepreneurial ability does not change as you get older. If you are the type to start a business and have the business knowledge and ability at 30, you will still have those abilities at 60, only you’ll have more experience to go along with it. You’ll have an increased understanding of people, demographics, products and services and most of all, what you want to do with your business.

© Chris Draper, DemGen Inc. 2015

Categories : Entrepreneurial Lifestyle, Small Business
Comments Comments Off on Some Surprising Facts About Entrepreneurs

What do You and Your Business Lack?

Posted by: admin | Comments Comments Off on What do You and Your Business Lack?
Wednesday, October 14th, 2015

happenClients. Many small business owners start out with very few clients. Dependency on only two or three clients puts your business in jeopardy and upsets the client/business owner ratio to a point where you are almost an employee and no longer really in charge. Though adding clients and building your business is a challenge, it’s a necessity if you want to keep your business going and lower your risk of losing your business all together.

Business skills. Though you may feel your grasp of technology, marketing and accounting are more than  you will need to succeed in your business, the real challenges tend to crop up when you don’t understand the industry you are involved in. Competitors, trends, client diversity and demographics are just as important as the soft skills necessary to run a business.

Focus and organization. Working on your business means you have to pay crucial attention to details. Though many business owners tend to follow a business plan to the letter, others know that in order for any plan to work, they must be thoroughly immersed in all aspects of their business. Knowing your business inside and out, concentrating on the necessities and staying organized help your business grow.

Innovation. Without new products and services and the ability to improve those you have, your business will stagnate and others will move ahead in the marketplace. Though there will always be a place for the tried and true, if what you have works best for your customers, you should be reminding them of this. Don’t be afraid of change and don’t resist the necessary changes you need to bring to your business.

Self confidence. Just like everyone else, business owners will sometimes feel that what they are doing is not good enough or maybe just not enough. The economy may have them worried and there is always the fear of failure. When you focus too much on the “could happens” and not the “what will I make happens”, you run the risk of beginning  a vicious cycle that eventually leads to a business slowdown. If lack of confidence is a problem for you, look for a mentor, someone who has already been through what you are now going through.

© Chris Draper, DemGen Inc. 2015

 

Categories : Entrepreneurial Lifestyle, Motivation, Small Business
Comments Comments Off on What do You and Your Business Lack?

How Do You Spend Your Life?

Posted by: admin | Comments Comments Off on How Do You Spend Your Life?
Wednesday, October 7th, 2015

your businessHow we spend our days, is, of course, how we spend our lives.
~Annie Dillard

For most of us, especially business owners, our days are spent chasing what we call productivity. The more we feel productive, the more we manage to pacify ourselves with the feeling that we are doing what’s right, what is important.

Is it really that important? Is most of what we’re doing, in our bid at success, nothing more than coasting through the day, not being totally aware of what’s going on around us?

What are the three most important things in running a business? The first is your product or service. Is it needed? Are you able to provide it with relative ease and at a competitive price? Is there a market for it?

The second most important thing is your customer base. Who will purchase this? What problems will it solve for them? Do they absolutely need it and if not is it needed enough that it will sell? Included in this are the activities involved in providing it.

The third is relationships. Yours with your customers and how you will relate to them to create a demand for your product, answer their questions and provide a valued service or product.

The realities of running your own business have always involved long hours, intense work and an ability to market to customers well. What you have to decide is what is more important to you. Running a business and having a life or running a business and only running a business. Efficiency is not a trait that many of us are born with but it can be learned. Many business owners are as easily distracted as the rest of us and just like us, they like to play hookey and spend their time doing what they want to do, rather than work. Wise business owners have also learned to concentrate their time and effort on the customers that buy from them the most. That way they aren’t putting in wasted minutes or hours dealing with the difficult customers who don’t end up purchasing from them, but go elsewhere. Learning to decipher one from the other is worth your effort.

The most successful business owners have a vision and they keep it in mind while working. If you look at your time each day and divide it into chunks that are worth so many dollars, you will quickly decide what is worth doing and what isn’t. Concentrate fully on your market and be consistent with your products and services. Decide what is most important about your business, what you can offer that will bring the most value and then go after it. This way, you are working only a certain amount of hours where you concentrate fully on the most important aspects of your business. If administrative work and details are taking up too much of your time, hire a virtual administrative assistant – one that can keep up your website, take care of your email, write your blog posts for you and handle all of the other little things that are needed to fully operate a small business.

Decide what you love to do, what is most important to you and do it. Realize that productiity isn’t everything, having a life is much more important. Your job and business may be rewarding but there are other things in life that bring much greater rewards when they are combined with your small business.

© Chris Draper, DemGen Inc. 2015

image courtesy of thevisualcommunicationguy

 

Categories : Entrepreneurial Lifestyle, Productivity, Small Business
Comments Comments Off on How Do You Spend Your Life?

How to Rid Your Business of Narcissism

Posted by: admin | Comments Comments Off on How to Rid Your Business of Narcissism
Wednesday, September 30th, 2015

narcissistNarcissists are those who greatly admire their own abilities and while this may seem like an attribute that would help in business, the need for constant gratification can quickly mean the demise of any success your business has already seen.

Believing in yourself is one thing but when your ego takes over and you have an inflated sense of self-importance, you can also miss opportunities for advancement. Is narcissism becoming more common? It certainly seems that way. As a state of mind, appearances seem to be everything to more and more of our customers and at the same time, it’s also becoming more common among business owners.

Ask yourself, when your business runs into difficulties, are you open to discussing it with someone else or taking an honest look at what went wrong or do you tend to blame something or someone else for your problems? Are you interested in the business community in your area or is it all about you and your business? If either of these questions shows that others hold no interest for you, then there is a good possibility that you tend to be narcissistic.

Realizing your temperament tends toward narcissism is the first step toward changing it. Looking at yourself in a mature manner shows you that narcissism has no place in your business. What you appear to be is not necessarily what you are and to be successful as a business owner, your customers want to know that what they see is what they get.

Turning your narcissism into pride in your work is a big help toward ridding yourself of an unwanted personality trait. Of course you should be proud of what you do and you can show it in your marketing and advertising. Taking it a step further, ask your customers what they don’t like about your current offers and what they would like to see available in the future.

Those two steps alone will take your mind off yourself and onto something productive. Rather than believing that you will automatically attain success and that you deserve it, take the steps that need t be taken to ensure your business is headed up, not down. While a need for attention is strong in narcissists, there is no reason why that attention has to come from outside yourself. Put some effort into learning something or developing a new product that you would praise if it came from another.

There is nothing wrong with thinking the best of yourself. It’s when it gets in the way of thinking about others that it causes a problem. Your business is based on what others think. Taking advantage of your customers for your own personal gain will cause you to lose your business. Learn more about empathy and find out how your caring about others, through your business, can actually help you feel better.

© Chris Draper, DemGen Inc. 2015

image courtesy of sickrose

 

Categories : Motivation, Small Business
Comments Comments Off on How to Rid Your Business of Narcissism

How do you Feel About Integrity?

Posted by: admin | Comments Comments Off on How do you Feel About Integrity?
Wednesday, September 23rd, 2015

integrity  What does integrity mean to you?

The official definition is “the quality of being honest and having strong moral principles; moral uprightness; the state of bring whole and undivided.”

Is your integrity important to you and how do you feel about the integrity of your business? Though you may not put a lot of thought into your own integrity, when it comes to your business, you can be sure that your customers are thinking about it.

They want to know if you mean what you say and if you back up the quality of what you are providing to them. A business relationship is or should be built on trust and if you are at all concerned with the reputation of your company then acting with integrity will always help your business to succeed, no matter what type of business it is.

Integrity is a personality trait, one that begins to develop from a very young age and eventually becomes part of your character. Can it be learned? Since integrity is measured in different ways and looked at differently in other cultures, it can’t be taught to you. You have a certain level or standard of integrity which can be changed so that it is more consistent but you can’t grow it or improve upon it in any other way.

Improving your business integrity will mean taking a long look at your behaviour, breaking habit and reinforcing others which will help your business. The intent to change has to be there. Honesty, one of the most important facets of integrity, will be necessary in all of your business communications including promises to your customers.

Your own code of ethics tells you a lot about your own integrity and how you apply it to your business. While your ethics may have you follow rules, your integrity means you will always do the right thing, regardless of what those rules are.

While not everyone will agree that certain people, including themselves, are ethical, they can usually agree on who has integrity and who doesn’t. Looking at your business this way, from an outsider’s point of view, will often tell you whether or not you find integrity important.

© Chris Draper, DemGen Inc. 2015

Categories : Motivation, Small Business
Comments Comments Off on How do you Feel About Integrity?

An Entrepreneur’s Life Can be Lonely

Posted by: admin | Comments Comments Off on An Entrepreneur’s Life Can be Lonely
Wednesday, September 16th, 2015

the lonely entrepreneur  Late at night, a single light glows from a window down the street. With the rest of the neighbourhood in darkness, it shines like a beacon to those passing by.

On the other side of the tightly drawn curtains, a weary business owner once again goes over their plans for the next month, wondering if they are making the right choices. They’d like to talk to someone about their business, but at this hour, others are sleeping in preparation for the next day at their jobs and even if they weren’t, they most likely wouldn’t understand the worries of an entrepreneur anyway.

The life of an entrepreneur can be very lonely. Their hours tend to be different than those of their friends and family. Most of the time they work alone and their chances for human contact during those hours can be minimal. Though others believe we are so driven and busy that we don’t have time for them or even think of them, the exact opposite is true.

Most entrepreneurs have learned that there is a huge difference between being alone and being lonely. They find that they do their best and most creative work when they’re by themselves, without interruptions. They’ve learned that being disconnected from others can sometimes be a blessing in disguise and have learned to appreciate the choices that working alone and on their own, can provide.

For those that absolutely can’t put up with being alone, there are other choices. If you can, work outside of your home part of the time, at a coffee shop or other area that provides an internet connection. Your balcony or patio are both good areas to work during the summer. Stay in touch with others through chat or social media. Get outside for a walk every few hours, weather permitting. Even having background music playing or talk radio can be a help.

Don’t let the fact that you are working alone build into anxiety or too much stress. Learn to take advantage of all that working on your own can give you – unlimited choices, growth at your own rate, originality. Lack of distraction is not just a want for entrepreneurs, it’s a need. Sometimes we do our best work late at night, when we are comfortable in our own homes and the rest of the city is asleep.

© Chris Draper, DemGen Inc. 2015

image courtesy of personalopz

 

 

Categories : Entrepreneurial Lifestyle, Small Business
Comments Comments Off on An Entrepreneur’s Life Can be Lonely

What Scares You About Your Business?

Posted by: admin | Comments Comments Off on What Scares You About Your Business?
Wednesday, September 9th, 2015

fear  All business owners start their business with a mixture of excitement and fear.

Their largest fear? Just like an addict who is trying to get clean, it is of failure. Whether they will admit it or not, the thought of losing their business, especially due to their own mismanagement, is enough to paralyze them.

Confronting your fears by meeting them head on is the only way you can get past that initial starting point and build a successful business and the most important way to do this is through planning. Acknowledge your fears, rather than pretending they aren’t there.

Running a business is serious. It’s difficult and it’s a lot of work. Thinking otherwise is a recipe for disaster. Just like a job or profession, don’t allow your business to be your whole identity. While it’s ok to identify with what you do, what you do is not who you are. It’s a part of what makes up a whole and the sooner you learn this, the sooner you will be able to focus on the parts of your business that scare you the most.

Has competition always frightened you? Though most of us know people who thrive on it, the majority of us steer away from competition as much as possible. Yes, you are competing with other businesses for customers but more importantly, you are doing the best you can to make your business the best it can be. Concentrate on competing with yourself.

Don’t let your business take over your live. All of us need an outlet and you need to find one that helps you clear your head and separate you from your work. While this is especially difficult for those of us who work from a home office, it is even more important that we find a way to look after ourselves first and then take care of our business.

Having emergency plans in place if the worst should happen will help you overcome your greatest fear and means that you will worry less as your business grows. Invest in yourself and your business, rid yourself of the bad habit of worrying and use your time in a more productive way.

Rather than letting fear take over, think to yourself, what one little thing can I do right now, to feel better about this – instantly, you have lessened the impact of whatever scares you.

© Chris Draper, DemGen Inc. 2015

image courtesy of overyonderlust

 

Categories : Entrepreneurial Lifestyle, Small Business
Comments Comments Off on What Scares You About Your Business?

Does Your Business Know That It’s Autumn?

Posted by: admin | Comments Comments Off on Does Your Business Know That It’s Autumn?
Thursday, September 3rd, 2015

autumn tasks  Where did it go? Summer has passed in a flash and most of us are scurrying to get ready for fall when we haven’t even adjusted to the warmer temperatures yet. You, as a small business owner, feel it and your customers feel it too.

Remember, the weather will not be summer like for long. Running your business from home requires that you have access to everything that a brick and mortar business has and if you live in a part of the country where it storms or snows often, you have to ensure that the weather won’t affect your ability to run your business successfully.

How would you, personally, as well as your business, fare, during a loss of power or a shutdown of certain streets or neighbourhoods in your city? September is the best time to make your list of absolute necessities and make sure they are in place well before the weather turns. This is also the best time of year to review your insurance coverage. Find out if your policy covers your needs adequately.

Other than emergencies, what else should you be thinking about in order to prepare your business for the fall and winter? After September and before May, there are at least five holidays that your business should be planning for. Now is the time to look at offers for your best customers as well as new marketing plans to draw in new customers. Recessions aside, there will always be services and products that your customers need. Put your best efforts into drawing attention to those.

When it comes to new products, think of what your business can provide that will interest hobby enthusiasts. Hobbies and crafts are of huge interest now and almost any business can come up with something that will interest those who love the indoors or the outdoors over the next six or seven months.

Autumn means a fresh start for many businesses, more so than the beginning of the new year and spring. It harks back to the days when we all started school with fresh notebooks and new clothes.

Going over your business in the fall and preparing for the months ahead is an annual task that small business owners should do and get out of the way so they have the time to enjoy their winter months and not have to worry about finances, the state of their business and organization at a time when they have so much else to do.

Preparing ahead of time for the busy periods and the slower ones will ensure that your business maintains its success.

© Chris Draper, DemGen Inc. 2015

image courtesy of theweathernetwork

 

Categories : Entrepreneurial Lifestyle, Small Business, Time Management
Comments Comments Off on Does Your Business Know That It’s Autumn?
« Previous Page
Next Page »

Get Blog Posts Via Email

          

Recent Posts

  • Moving Your Business Forward
  • How Learning Can Help Your Business
  • The Long Term Entrepreneur
  • Get More Done in Less Time
  • How Lists Help Your Productivity
  • How Much Productivity is Too Much?
  • Learn to Say No
  • Taking a Business Break
  • How Successful People Succeed
  • How to Simplify Your Business (and your life): The Basics

Search The Blog

Tags

awareness blogging tools business business plans Canadian history Christmas Coaching communication in business customer management customer service entrepreneur Entrepreneurs entrepreneurship growing your business home office innovate internet life motivation origin of business passion positive habits productivity remote workers remote working Small Business social media starting a new business Time Management Time Management Tips tribe virtual assistant virtual teams web tools Work/Life Balance work at home working for yourself working from home

Archives



        





Latest from the Blog

Connect With Us

DemGen Inc. © 2025 We Respect Your Privacy and Practice Ethical Business
Privacy Policy  |  Contact Us  |  Blog