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Archive for Starting a Business

Setting Realistic Expectations when Building a Business

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Thursday, January 30th, 2014

danielle thomas demgenWhen entering the world of entrepreneurship, you may have already anticipated that building a business takes work.  In this space, we see so many stories of what seem to be overnight successes and businesses that just seem to really nail it on the first try. These stories inspire us to build a business around something we’re passionate about and that will also financially support us.

Even though they don’t mean to, sometimes these stories can also create unrealistic or high expectations. The part about building a successful business is absolutely attainable – what sets us up for disappointment is the idea that all of this will happen overnight or with quick and easy fixes.

Understandably, many new small businesses start out with a limited budget and in a business world very focused on ROI, we sometimes get too caught up with the return part of the equation (as in: what am I getting out of this?) rather than understanding that the investment part is equally as important.

When we create these high expectations without putting in the necessary planning, work and resources, it may feel like we’ve ‘failed’ when something doesn’t do as well as we had hoped. This feeling may lead to frustration, dropping projects or abandoning ship much too early, but only because the expectations were skewed!

The reality is that we should treat our business as the opposite of a ‘get rich quick’ scheme. We need to build a solid foundation and then nurture and grow the business organically. We need to do our research and create a business plan that focuses on who our customer is and how we are going to help them. And when we put our business out there into the world – whether it’s a product launch, or a new website or service, we’ll learn from it. We’ll adapt, plan, launch and learn again.

Going into the business building process with realistic expectations and optimism is essential. Understand that the effort that goes into building it will be thorough, involved (and sometimes challenging!). But, also have the optimism that when the right amount of effort is applied and the learning cycle is expected, you’ll be building a business with a solid foundation to continue growing upon.

 

© Danielle Thomas, DemGen Inc. 2014

Categories : Motivation, Small Business, Starting a Business
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Three Unique Businesses That Have Succeeded

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Tuesday, December 10th, 2013

demgen-virtual-army-knifeTraditional entrepreneurs have, over the years, tended toward the safe, secure methods of running a business. Their business ideas are sound, they’ve trodden a typical path and have managed to do quite well.

What about those few business owners that have taken an original idea and run with it? Where have their ideas led them and what businesses qualify as being just a little different, yet successful at the same time?

Bedbug Barrier

Realizing that with the ongoing bedbug problem spreading not only to apartments but to hotels and other public areas, this company created a variety of barriers to keep bedbugs away. With eco friendly and easy to use products, they came into a market that was more than ready for what they had to offer. Knowing that their customers wanted control over an issue that was out of control, led to a business that was more than a little out of the ordinary but well received.

Handpresso

Love espresso? Long commute? Then Handpresso is the perfect answer. Two years after coming up with the idea, the owners launched in Milan and haven’t looked back. With sales well over 200,000 units in 35 countries, Handpresso, the portable espresso machine, is an item that consumers obviously wanted. The best business ideas are based on consumer need, learning everything you can about your demographics and giving your customers exactly what they want.

Hangover Heaven

The third business isn’t one everyone should be proud of using but unfortunately it’s in a niche that has proved to be much needed. Hangover Heaven, based in Las Vegas, has an actual in-room hangover treatment. If you even think you may need them the next morning, you can book ahead of time. The company owners also have products available for purchase, based on the fact that they have a lot of customers who don’t live in Las Vegas.

 

These are just three examples of how a business can service a unique niche and do it very well. These companies are thriving in international markets because their products and services are needed. While they may stand out from the crowd, consumers have been unable, up until now, to find what they provide anywhere else.

 

© Chris Draper, DemGen Inc. 2013

Categories : Small Business, Starting a Business
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How to Build a Business That Lasts

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Thursday, December 5th, 2013

8th-BirthdayToday is DemGen’s 8th Birthday!

I thought this would be an excellent opportunity to reflect on what it takes to build a business that lasts.

Eight years in operation is a BIG milestone!

Before I landed at DemGen, I owned my own company.  Most of us are entrepreneurs here and know first hand how hard it is to run a business.

Mine, at best, was a side-company.  Although it’s still technically in operation, I always knew I could never take on everything I had to do in order to make it a real business.

DemGen’s model intrigued me.  As soon as I found the company, I knew it was something every entrepreneur needs to succeed.

To create a sustainable business that lasts, you simply can’t do it all yourself.  It’s impossible and will drive you crazy to attempt to.

Here are the top insights I’ve learned through my experience and working with DemGen…

Understand your limitations.

We’re all blessed with genius abilities and special gifts that need to be respected.  Trying to take on every task yourself is a disservice to your gift.  There are others out there with complementary skills that will make yours all the better.

Surround yourself with the best people.

Believe in your business and hire the best.  Saving a few dollars tends to hurt progress and projects in the long run.  Your team is a reflection of you.  Ensure you follow a stringent selection process with everyone you work with and don’t settle for the cheapest option.

Be prepared for ups and downs.

Life is a rollercoaster and business is an even rockier road.  There will be highs and lows – it’s inescapable.  It’s essential to keep your vision for your business in mind at all times.  Everything is in constant motion.  If your business has a bad day, expect tomorrow to be awesome!

Scale accordingly.

So many businesses get carried away with a hint of success, only to over-extend and set themselves back.  I love DemGen’s model because you only pay for what you need.  Do you really need a bunch of full-timers, office space, overhead, etcetc?  Unless you’ve passed the million mark already, probably not!  (And even if so, why waste your hard earned money on non-essentials?)

Celebrate!

Like we’re doing today, it’s important to celebrate your achievements.  Celebrating the day-to-day goals you achieve will help to keep you and your team motivated and inspired.

 

© Tamara Smith, DemGen Inc. 2013

Image source: twentysixcats.com

Categories : Small Business, Starting a Business, Virtual Teams
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Entrepreneur Spotlight: David Karp – Tumblr

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Thursday, November 21st, 2013

Meet David Karp, not your average young entrepreneur

demgen entrepreneur spotlight david karpWhat would you do if you were a young, successful, computer programmer worth about $200 million dollars? If you’re anything similar to David Karp, the founder of Tumblr, your answer would be spending the weekend at home, or laying low in general.

If you aren’t sure what Tumblr is, a brief explanation would be that it is one of the world’s most used online blogging platforms; and the reason Tumblr is so interesting to the business world is because 27-year-old Karp signed a $1.1 billion dollar acquisition deal for his company to Yahoo earlier this year.

To call Karp a modern day child wonder would be, well, the right title. Dropping out of high school at the age of 15, with the blessing of his parents, Karp spent his last years of adolescence being homeschooled and interning for Frederator Studies, directly followed by landing a job at online parenting forum, UrbanBaby. Definitely not what the regular 15-year-old with no school obligations would spend his time doing, but it seems to have paid of exponentially since then.

Karp eventually started his own software consultancy company, Davidville, which later turned into Tumblr, Inc. after the launch of the micro blogging website with the same name. Surprisingly, the most interesting thing about Karp is not the start of his million-dollar company but instead, how he spends his time being a millionaire.

demgen entrepreneur spotlight david karpA simple web search will provide the link to Karp’s personal Tumblr, David’s Log. This might be the best source of proof that Karp spends the majority of his time like just about every other young adult. On the blog you can find links to articles Karp finds interesting, various quotes, and personal photos, which include Karp, his girlfriend Rachel, and their French/English Bulldog, Clark. Other pictures on Karp’s Tumblr reveal a sparsely furnished apartment in Williamsburg, Brooklyn and a love for small things – like taking Clark on walks through the park, and spending time with close friends.

What you slowly learn about Karp is that he is an entrepreneur that sincerely loves his creation, and intends to continue building and growing with Tumblr for the rest of his life. Instead of moving on from his business like some entrepreneurs do when a certain status is reached, Karp negotiated to remain as the CEO of Tumblr when it was acquired by Yahoo, and doesn’t intend to pursue any other business interests in the future.

Who’s to say that Karp’s dream was to build a social media platform that would become the meeting place for millions of artists, musicians, graphic designers, bloggers and fans? Even if it wasn’t, he has done an amazing job of growing and supporting the users of his creation. Karp has even reached a point in his career that most entrepreneurs strive for: he sincerely loves his creation. So while Karp’s life may look similar to perfection, it’s also a good reminder that achieving a balanced and happy lifestyle is capable, with plenty of time for dog walking along the way.

 

© Zoe Begopoulos, DemGen Inc. 2013

Images courtesy of BetaBeat and David’s Log

Categories : Entrepreneurial Lifestyle, Entrepreneurial News/Stories, Starting a Business
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How to Become an Entrepreneur

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Wednesday, November 20th, 2013

how to become an entrepreneur - demgenIn a word: tenacity.

There is no definite answer for how to become an entrepreneur.  There are many paths that can lead to success.

Entrepreneurship isn’t limited by age, gender, education or location.  In fact, the only barrier tends to be your own fear of failure.

There’s no room for fear in entrepreneurship.

If you really want to be an entrepreneur you have to truly commit to your vision.

Unwavering belief in yourself and in your business are essential traits.  Mastering your mind to think correctly is the key.

Let’s be honest, the journey won’t always be easy or fun.  It’s a winding road full of peaks and valleys.  But, if you are truly committed to your business and have the determination and persistence to see your idea through – you will succeed.  And it will all be worth it in the end.

Getting the right supporting team will also help you achieve your goals faster.  You have inherent genius abilities and that should be your primary focus.  Delegate the rest to others, like us!

Surrounding yourself with the best will make you even better.

This video will show you that anyone can build a successful business and might make you shed a few happy tears…

 

© Tamara Smith, DemGen Inc. 2013

Image source: ALU

Categories : Entrepreneurial Lifestyle, Starting a Business, Virtual Teams
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Who Are the Entrepreneurs?

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Friday, November 15th, 2013

An interesting look at who entrepreneurs are.

who-are-entreprenuers-

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Daily Infographic

Categories : Entrepreneurial Lifestyle, Small Business, Starting a Business
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Entrepreneur Spotlight: Sara Blakely – Spanx

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Thursday, November 14th, 2013

Sometimes, you just need to follow your gut…

SaraBlakely-ProfileBeing ranked ninetieth place on a list of one hundred isn’t always the most encouraging piece of information to put on a resume, unless of course, that ranking places you amongst the list of Forbes 100 Most Powerful Women. Happily perched at spot number 90 is Sara Blakely, founder of the wildly successful women’s shapewear brand: Spanx.

After being annoyed with wearing regular panty hose for her previous jobs, Blakely ceremoniously cut off the ends of her stockings and set off on the journey to create a pair of pantyhose that women would be happy to wear. Giving up her life as a door-to-door office appliance sales woman, and with her life savings in hand (a modest $5000) Blakely started researching, designing, testing and pitching her product to perfection.

By starting out on her own, and with such a small amount to start with, Blakely was forced to befriend the word “no” in a very intimate way. Practically ever corner she turned, someone was there to question who she was, what she was doing, and most importantly, who was backing her. Still, with each refusal she received, she was able to revise her pitch and built her confidence up until she convinced a small mill owner to invest in her design. Using all the research and resources she had found, she was able to begin production on her product.

While it may seem that Blakely is one of those fear-less, headstrong entrepreneurs that battles every obstacle in her path with grace and poise, she’ll be the first to let you know that not everything is as easy as it appears. While devising a business development plan, she spent hours pouring over textbooks to write her own patent (a tactic that saved her $3000 in legal fees), while keeping in mind what her father taught her while growing up: if you haven’t failed big at something yet, then you haven’t tried hard enough. This kept her moving forward with her plan, because every failure proved a step in the right direction.

With practice, and a series of failures behind her, Blakely was able to conquer her fears about the business world, but she’ll still confess to being afraid of things like heights and public speaking (which most people can agree, are pretty nerve wracking!)

Since then, Blakely can attest to a real turn around in the way people interact with her. Her husband, Jesse Itzler, told Forbes Magazine that Blakely has become a serious magnet for partial nudity. Often, when she’s recognized on the street or in stores, women flash their Spanx in appreciation for her invention. This is a complete turn around from the days when she herself was flashing her product to store managers as a way to showcase the before-and-after effects of Spanx. It might even bring back memories to when Blakely pitched her product without shame in the ladies room of Neiman Marcus, where she landed her first big contract.

When you think about it, what higher honor could there be for an entrepreneur than satisfied customers showing you the use of your product, even if it includes a few hiked skirts on the street?

Blakely is a brilliant example of the success that can come with a motivated and dedicated leader. Without her constant drive to find the best version of her product, Spanx would still be stuck where it was almost 20 years ago, and Blakely wouldn’t see nearly quite so many happy women with well-shaped behinds thanking her for her product.

 

© Zoe Begopolous, DemGen Inc. 2013

Categories : Entrepreneurial Lifestyle, Entrepreneurial News/Stories, Starting a Business
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Allowing Your Business to Blossom and Grow

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Wednesday, August 28th, 2013

Growing a business is a lot like farming.

Growing Business Support

First you have to pick the right seeds and plant them at the right time.  This is the phase where you develop your vision, value proposition, products, services and strategies.  Then, when the climate is right, you plant your seeds.

The next phase requires a lot of nurturing and love.  You nurture your business with care and shower it with activities that stimulate growth.

Perhaps most important during this phase is that you actually allow the seeds you’ve planted to root.  If you are constantly digging up them up, nothing will grow.

Of course there are many factors beyond your control.  Similar to the weather, there can be unexpected storms and conditions that can affect businesses.

The key to growing a successful business is having a clear vision for the future of your business and the strategies required to reach your goals before you start.

With proper planning, commitment and confidence, you will reap the rewards with a wonderful harvest.

 

© Tamara Smith, DemGen Inc 2013

Categories : Entrepreneurial Lifestyle, Small Business, Starting a Business
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Crowdfunding – Where Dollars and Dreams Meet

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Friday, June 14th, 2013
Crowdfunding - Where Dollars and Dreams Meet

Crowdfunding – Where Dollars and Dreams Meet infographic by obizmedia.

Categories : Business Tools, Small Business, Starting a Business
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Take a cue from the past couple years, start investing in women

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Thursday, June 13th, 2013

Starting a new business can be a daunting task, taking much time and effort to plan and execute properly. What can be equally as daunting is the decision to invest in an entrepreneur. If you ever thought about taking the investment plunge, might I suggest one thing: invest in women.

While it started out slow, the economy has seen a steady rise in the amount of women owned businesses, with as many as 8.3 million women owned businesses accounted for in the United States in 2012. In addition to that, a report from the Pew Research centre now shows that 40 per cent of mothers are the primary source of income for families. With those types of numbers, it’s no surprise that more and more organizations are looking to invest in and support women entrepreneurs.

One of these organizations is the 10,000 Women Initiative created by Goldman Sachs. This program is a five-year initiative meant to provide women entrepreneurs world wide with a business management education, so they are able to further themselves and their communities.

Another society is Lean In, created by the chief operating officer of Facebook, Sheryl Sandberg. The Lean In community strives to encourage women through an active and supportive community, as well as offers continued education through online lectures. Included within the Lean In community is the innovative “Circles” aspect, where small groups are able to meet monthly, similar to a brainstorming support group. The Lean In novel discusses topics that could hinder women in their path to success, such as dealing with ‘imposter syndrome’, completing ‘successful negotiations’, and even ‘how to make your partner a real partner.’

One of the biggest topics Lean In covers is ‘the myth of doing it all.’ Women in the work force are still under the guise that they must complete everything alone, and that it must be perfect. The founder of Women in Biz Network, Leigh Mitchell, believes that perfection can sometimes be a burden, and can cause people to put off doing things. As a female entrepreneur, that thought is constant, and understanding that help is there (within societies like Lean In) can be quite the relief.

The Lean In initiative has taken off exponentially in the last couple months. Other online publications have also been showcasing talented female entrepreneurs, and as a women myself, I hope the trend continues.

Entrepreneur.com has multiple stories about women entrepreneurs, including ‘2013s Entrepreneurial Women to Watch’, ‘Young Women Entrepreneurs Speak Out About Starting Up Today’, and ‘Facing Down Doubters and Empowering Others,’ by Ingrid Vandervelt, an extremely successful female entrepreneur in her own right.

If you’re still looking for sufficient examples of the benefits of successful females in the work world (besides our own Pamela Christie, co-founder of DemGen), the Globe and Mail published an interesting article about how employing equal amounts of men and women in a company can have benefits such as increasing Canada’s gross domestic product (GDP) by five per cent.

Now, having said all that, if you’re looking for an investment to become a part of I stand by my first suggestion: invest in women.

 

© Zoe Begopoulos, DemGen Inc 2013

Categories : Small Business, Starting a Business, Women Entrepreneurs
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